Keller Williams x Zillow Preview: Coming Soon Listings Hit NYC

Starting April 2026, Keller Williams agents can list properties on Zillow and Trulia before they ever hit the MLS. The "Zillow Preview" partnership puts NYC coming soon listings in front of buyers early.

In 25+ years of NYC real estate at Keller Williams, I have seen how much the first weekend of a listing matters. To convert that traffic into contracts, see the NYC open house strategy guide.

What Is Zillow Preview?

Zillow Preview is a new pre-market listing feature built through a partnership between Keller Williams, Zillow, and several other major brokerages including HomeServices of America, RE/MAX, Side, and United Real Estate. It allows participating agents to publish "Coming Soon" listings on Zillow and Trulia before those properties are syndicated through the MLS.

The property appears in Zillow search results, saved-home alerts, and on Trulia with a clear "Coming Soon" badge. Buyers can browse photos, save the listing, share it, and pre-schedule a tour.

Why This Matters for NYC Sellers

1. Build Buzz Before Day One

Buyers with saved searches for NYC apartments and homes see it before it competes with the full MLS inventory.

2. Gauge Buyer Interest with Real Data

During the preview period, you and your agent can track saves, shares, and inquiry volume. Strong interest can support a more aggressive price at launch; weak engagement leaves time to adjust price, photos or description first.

3. Direct Inquiries to Your Agent

On a standard Zillow listing, inquiries are often routed to Zillow's Premier Agent network. With Zillow Preview, every "Contact Agent" tap goes to the listing agent.

Why This Matters for NYC Buyers

Buyers can save and share Coming Soon listings and pre-schedule tours for launch day, with less competition before MLS syndication.

As a KW agent, I can watch NYC coming soon listings for buyers and flag matches across all five boroughs.

NYC Listings: Active & Coming Soon

Properties on the market now, plus Coming Soon listings from the RLS

View All

Active

$4,200,000

141 ST FELIX Street

Fort Greene

4 bd 4 ba

View Details Tour

Multi Family · 1899 RLS #RLS20115971

Active

$729,000

123 WASHINGTON Street #37H

Financial District

1 bd 1 ba 606 sf

View Details Tour

Condo · 2010 RLS #RLS20109261

Listing information provided courtesy of the Real Estate Board of New York's Residential Listing Service (RLS). Information is deemed reliable but not guaranteed. Sale listings verified. ©2026 REBNY. RLS data displayed by Keller Williams NYC.

How Zillow Preview Fits Into NYC's Pre-Market Landscape

New York City already has a pre-market culture through the RLS (REBNY Listing Service), where agents share "coming soon" listings with other REBNY members before public syndication. Zillow Preview adds a consumer-facing layer on Zillow and Trulia.

Zillow's Pivot: From Banning Pre-Market Listings to Embracing Them

In June 2025, Compass sued Zillow over a policy requiring any publicly marketed home to appear on Zillow within one business day or be banned from the platform entirely. Compass called the policy anticompetitive.

Then in March 2026, Zillow reversed course entirely. One day before Compass dropped the lawsuit, Zillow changed its rules and launched Zillow Preview, partnering with Keller Williams, RE/MAX, HomeServices of America, Side, and United Real Estate.

For budgeting, see my breakdown of NYC closing costs for buyers and sellers.

What This Means If You're Thinking About Selling

To discuss whether a pre-market approach fits your property, use my seller consultation page.