Milton Coste

Licensed Real Estate Associate Broker

(917) 416-7433
NYC Coming Soon Listings: The Buyer's Insider Guide
Guide

NYC Coming Soon Listings: The Buyer's Insider Guide

How RLS pre-market rules work, what StreetEasy Preview shows you, and how to be ready the day a listing opens.

Milton Coste, Licensed Real Estate Associate Broker • Keller Williams NYC • NY Lic. #10301213304
April 10, 2026 • 7 min read • 25+ Years Experience

Updated October 19, 2026

A NYC Coming Soon listing gives you up to 14 days to study a home before anyone can tour it. The RLS (REBNY Listing Service, the database NYC brokers use to share listings with each other) sets that 14-day limit, and on October 19, 2026 StreetEasy announced two ways sellers can show the same window to the public: Preview and Coming soon. Here is what each one tells you, and what one of them leaves out.

Twenty-five years into NYC real estate, the buyers I see do best in a competitive building are the ones who finished their homework before the first tour. Coming Soon is when that homework happens.

What "Coming Soon" Means Under RLS Rules

RLS allows properties to be listed in "Coming Soon" status for up to 14 days from the date it is submitted to the RLS. At the end of that window it must go Active, be temporarily off the market, or be withdrawn. During Coming Soon the listing can be advertised, but it operates under strict guardrails.

RLS Coming Soon: Shared Before It Is Marketed

Under RLS rules, a listing must be shared with every RLS member at the same time as any public marketing (a website, a social media post, StreetEasy, an email blast) or any showing, whichever comes first. It prevents sellers and agents from quietly shopping a property to hand-picked buyers while keeping it off the broader market.

What Can and Cannot Happen During Coming Soon

Activity Coming Soon Active
Private showings (buyer rep present)Not AllowedAllowed
Open houses (public)Not AllowedAllowed
Negotiating or accepting offersNot AllowedAllowed
Visible to RLS member agentsYesYes
Co-brokerage requiredYesYes
Maximum duration14 daysUntil sold

The key point: nobody tours a Coming Soon property, not even the listing broker's own buyers, and no offer can be negotiated until the listing goes Active. The ad has to say "Coming Soon. No Showings or Open House until" a set date, so you know exactly when it opens. The 14-day window gives you time to study the listing, get your financing in order, brief your attorney, and book a showing for the first day it goes Active.

What StreetEasy Preview Shows You, and What It Leaves Out

Both StreetEasy pre-market statuses show the description, photos and agent information on StreetEasy, Zillow and Trulia for up to 14 days before the home goes on the market. You can save the listing, message the listing agent and book a tour for a date after it goes live. Zillow's own Preview program does not cover New York City, so in the five boroughs these StreetEasy statuses are the public pre-market view.

Read the Price History Carefully

With StreetEasy Preview, days on market (how long a home shows as for sale) stay at zero and price changes during the window are not shown. A Preview listing that launches at zero days may already have been in front of buyers for up to two weeks, and a price cut made during Preview will not appear in its history. With StreetEasy Coming soon, both count from the day it posts. Ask your agent which status the listing used.

The seller's side of the same window is covered in my StreetEasy Preview vs Coming Soon guide for sellers.

REBNY RLS

Active & Coming Soon Listings

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Listing information provided courtesy of the Real Estate Board of New York's Residential Listing Service (RLS). Information is deemed reliable but not guaranteed. Sale listings verified. ©2026 REBNY. RLS data displayed by Keller Williams NYC.

What Buyers Should Do Before Coming Soon Turns Active

During Coming Soon Period

  • Review the photos, floor plan and listing details with your buyer's agent
  • Get a mortgage pre-approval letter ready
  • Brief your real estate attorney
  • Research the building: financials, board rules, flip tax
  • Decide your offer price range in advance

When It Goes Active

  • Tour it in the first days and offer if it meets your criteria
  • Your attorney is already briefed
  • Pre-approval is current, no financing delays
  • You have already priced it relative to comparable sales
  • You are ahead of buyers seeing it for the first time

For co-ops, researching the building during the pre-market period is valuable because board timelines add 60 to 90 days to any transaction. See the NYC Buyer Guide for the full co-op due diligence checklist.

Want Early Access to NYC Coming Soon Listings?

I can watch RLS Coming Soon and StreetEasy pre-market listings across all five boroughs and flag the ones that fit your search.

Schedule a Free Buyer Consultation

The Buyer Representation Requirement

Under 2025 REBNY guidance, buyer's agents must have a signed Buyer Representation Agreement before showing any property, including a Coming Soon listing once it goes Active. If an agent offers to show you a property without discussing representation first, that is a compliance issue.

For current pricing in Washington Heights or other NYC neighborhoods, the market reports pull live data from the RLS feed.

Browse Active NYC Listings

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Sources: StreetEasy, October 19, 2026; Zillow, May 5, 2026; RLS Universal Co-Brokerage Agreement, Article I, Sections 5 and 16.

REBNY RLS

More Active & Coming Soon Listings

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Listing information provided courtesy of the Real Estate Board of New York's Residential Listing Service (RLS). Information is deemed reliable but not guaranteed. Sale listings verified. ©2026 REBNY. RLS data displayed by Keller Williams NYC.

Before you bid

Get a Pre-Offer Report on any NYC apartment

Send the address you are looking at. The report covers what the listing leaves out: the recorded sale history, the tax and abatement picture, open building violations and permits, and the closed sales that set the price. Milton prepares it from public records. No obligation.

You're contacting Milton Coste, a buyer's agent. Before any private showing, New York brokerage rules require a short non-exclusive agreement. Milton walks you through it before you sign anything. Broker commissions are not set by law and are fully negotiable. How working together works.

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Milton Coste, NYC Real Estate Broker

Milton Coste

Licensed Real Estate Associate Broker

Keller Williams NYC · Lic. #10301213304

Milton's listings and commentary have appeared in The New York Times, the New York Post, and Haven Lifestyles. See the coverage.

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Disclaimer: All information provided in this article is for educational purposes only and does not constitute legal, financial, or real estate advice. Listing data sourced from the REBNY Residential Listing Service (RLS). Information is deemed reliable but not guaranteed. Milton Coste is a Licensed Real Estate Associate Broker affiliated with Keller Williams NYC, 360 Madison Avenue, 9th Floor, New York, NY 10017. License No. 10301213304. Equal Housing Opportunity. This advertisement complies with New York State Department of State regulations governing real estate advertising. © 2026 Milton Coste. All rights reserved.

Image Disclosure: Header images on this blog are AI-generated editorial illustrations and do not depict specific properties for sale or rent.

Milton Coste

Milton Coste

Licensed Real Estate Associate Broker · Keller Williams NYC

License No. 10301213304 · 360 Madison Avenue, 9th Floor, New York, NY 10017

(917) 416-7433 milton@miltoncoste.com miltoncoste.com
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