NYC Coming Soon Listings: The Buyer's Insider Guide
How RLS pre-market rules work, what StreetEasy Preview shows you, and how to be ready the day a listing opens.
Milton Coste, Licensed Real Estate Associate Broker•Keller Williams NYC•NY Lic. #10301213304
April 10, 2026• 7 min read•25+ Years Experience
Updated October 19, 2026
A NYC Coming Soon listing gives you up to 14 days to study a home before anyone can tour it. The RLS (REBNY Listing Service, the database NYC brokers use to share listings with each other) sets that 14-day limit, and on October 19, 2026 StreetEasy announced two ways sellers can show the same window to the public: Preview and Coming soon. Here is what each one tells you, and what one of them leaves out.
Twenty-five years into NYC real estate, the buyers I see do best in a competitive building are the ones who finished their homework before the first tour. Coming Soon is when that homework happens.
What "Coming Soon" Means Under RLS Rules
RLS allows properties to be listed in "Coming Soon" status for up to 14 days from the date it is submitted to the RLS. At the end of that window it must go Active, be temporarily off the market, or be withdrawn. During Coming Soon the listing can be advertised, but it operates under strict guardrails.
RLS Coming Soon: Shared Before It Is Marketed
Under RLS rules, a listing must be shared with every RLS member at the same time as any public marketing (a website, a social media post, StreetEasy, an email blast) or any showing, whichever comes first. It prevents sellers and agents from quietly shopping a property to hand-picked buyers while keeping it off the broader market.
What Can and Cannot Happen During Coming Soon
Activity
Coming Soon
Active
Private showings (buyer rep present)
Not Allowed
Allowed
Open houses (public)
Not Allowed
Allowed
Negotiating or accepting offers
Not Allowed
Allowed
Visible to RLS member agents
Yes
Yes
Co-brokerage required
Yes
Yes
Maximum duration
14 days
Until sold
The key point: nobody tours a Coming Soon property, not even the listing broker's own buyers, and no offer can be negotiated until the listing goes Active. The ad has to say "Coming Soon. No Showings or Open House until" a set date, so you know exactly when it opens. The 14-day window gives you time to study the listing, get your financing in order, brief your attorney, and book a showing for the first day it goes Active.
What StreetEasy Preview Shows You, and What It Leaves Out
Both StreetEasy pre-market statuses show the description, photos and agent information on StreetEasy, Zillow and Trulia for up to 14 days before the home goes on the market. You can save the listing, message the listing agent and book a tour for a date after it goes live. Zillow's own Preview program does not cover New York City, so in the five boroughs these StreetEasy statuses are the public pre-market view.
Read the Price History Carefully
With StreetEasy Preview, days on market (how long a home shows as for sale) stay at zero and price changes during the window are not shown. A Preview listing that launches at zero days may already have been in front of buyers for up to two weeks, and a price cut made during Preview will not appear in its history. With StreetEasy Coming soon, both count from the day it posts. Ask your agent which status the listing used.
What Buyers Should Do Before Coming Soon Turns Active
During Coming Soon Period
Review the photos, floor plan and listing details with your buyer's agent
Get a mortgage pre-approval letter ready
Brief your real estate attorney
Research the building: financials, board rules, flip tax
Decide your offer price range in advance
When It Goes Active
Tour it in the first days and offer if it meets your criteria
Your attorney is already briefed
Pre-approval is current, no financing delays
You have already priced it relative to comparable sales
You are ahead of buyers seeing it for the first time
For co-ops, researching the building during the pre-market period is valuable because board timelines add 60 to 90 days to any transaction. See the NYC Buyer Guide for the full co-op due diligence checklist.
Want Early Access to NYC Coming Soon Listings?
I can watch RLS Coming Soon and StreetEasy pre-market listings across all five boroughs and flag the ones that fit your search.
Under 2025 REBNY guidance, buyer's agents must have a signed Buyer Representation Agreement before showing any property, including a Coming Soon listing once it goes Active. If an agent offers to show you a property without discussing representation first, that is a compliance issue.
Send the address you are looking at. The report covers what the listing leaves out: the recorded sale history, the tax and abatement picture, open building violations and permits, and the closed sales that set the price. Milton prepares it from public records. No obligation.
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